Are you dreaming of selling eyewear products online? Do you wish to run your optical business from the comfort of your home? If so, why don’t you consider opening an e-commerce store instead of renting up a place to sell your products? Continue reading to learn how to take your eyewear business online and taste the success.
E-commerce – The Most Practical Way to Start Your Optical Business
Retail is not dying; in fact, it’s evolving into e-commerce, which has been consistently booming due to the fact that it lets customers do window shopping through the internet. A person who doesn’t want to visit a brick-and-mortar store prefers to shop online. Plus, the person can easily browse a lot of products and services online without any physical visit. In other words, e-commerce is the most practical way to start a business and attract more and more shoppers.
A statistic revealed that 58.3% of global internet users had purchased products online in 2016. The percentage is expected to surpass 65 this year. This simply means that the e-commerce industry is set to expand in the upcoming days.
The e-commerce bang is already upon us. People are increasingly shopping online, looking for a better customer experience. If you ever wondered to sell your own products and services online and build a successful e-commerce store, then now is the time to make up your mind and create a robust plan.
Let’s start with the most obvious ways to expand your online business!
- Let Your Content Talk
Great content attracts great customers. It helps you build interest and add value to the target audience, thereby boosting conversions in return. Actually, most people appreciate learning about a brand through the content available on its website. Therefore, having high-quality, engaging content in place can help you persuade potential customers to take action in your favor.
- Personalize the Shopping Experience
Today’s shoppers love being flattered online. One of the best ways to do this is by offering a personalized shopping experience. Among the simplest ways to personalize your e-commerce store is automatically changing language and currency settings based on the location of the customer. You can use customer data to improve their experience. Display a targeted selection of products and services based on recently shopped and viewed items. The combination of analytics and machine learning can be an impeccable formula here for your online business.
- Offer Multiple Payment Options
If you really want your customers to complete their transactions, you have to offer them a variety of payment gateways. This will ensure a seamless shopping as well as checkout experience. Although managing multiple gateways may seem complicated at first, it’s worth integrating easy and secure payment options on your online store, such as PayPal, Amazon Pay, Google Pay, Apple Pay, etc. Furthermore, allow your customers to save their payment information for the future.
- Provide Proper Customer Support
Poor customer support is among the most common pitfalls of doing business online. Failing to live up to your promises simply means that you are going to lose customers and their trust. Therefore, build a dedicated service team. Although e-commerce does take away the human element of doing business,it is necessary to put up the right system to connect with customers. This will not only boost customer loyalty and retention but will also build a customer-centric brand reputation.
Do You Wish to Sell Contact Lenses and Eyeglasses Online?
When it comes tothe optical business, it probably has the slowest adoption rate of e-commerce stores. This is not because retailers didn’t acknowledge the need. Actually, eyeglasses and lenses are among the most complex products to sell online. Take prescription eyeglasses, for instance, handling its complicated aspects can be a daunting task online. However, there is a solution, and it’s called…
WooCommerce Contact Lens Prescription Plugin
Specifically designed by the professionals to make online selling of contact lenses as hassle-free as possible, the Contact Lenses Prescription Extension is a medium you will need to get all the information specified by the customers on the frontend. The extension is powered by WooCommerce/WordPress and offers you several notable features, such as:
- The plugin helps you sell contact lenses on the basis of the cylinder, axis, base curve, and diameter of customers’ eyes.
- It lets your shoppers specify their prescription details of the right as well as the left eye.
- The plugin shows pre-configured options and allows lens purchase for single or both eyes.
- By using the WooCommerce Contact Lens Plugin, the admin could be able to preview ordered prescription details on the cart page.
- Also, the plugin offers compatibility with tier pricing and smooth addition of new attribute fields on the basis of lens type.
All in all, the WooCommerce Contact Lens Prescription Plugin is a complete solution to start selling lens-type products on your e-commerce store. It can literally add a lot more value to your online eyewear business while enhancing shopping experiment and customer engagement.
The Ending Note
The growth of the e-commerce sector is strong. Speaking of which, the completion is also getting higher. One needs to be the best in order to stand out and shine. On one hand, you can readily implement cutting-edge plugins, such as the WooCommerce Contact Lens Prescription Plugin. On the other, you also need to enhance your infrastructure with the ever-evolving e-commerce industry.
Get your WooCommerce Contact Lens Prescription Plugin today!